Radici. Gesti Invisibili, impatti invisibili.
2025, ISIA Florence

Radici. Gesti Invisibili, impatti invisibili.
2025, ISIA Florence

Officina SMiDi is a collective of aspiring designers born within the course Organization and Management of the Profession taught by Prof. Giulia Reali. It is a creative workshop where ideas, collaboration, and experimentation take shape.


For us, design is not only about aesthetics or technique, but a tool to reflect on the present and imagine more conscious futures.


Officina SMiDi is a collective of aspiring designers born within the course Organization and Management of the Profession taught by Prof. Giulia Reali. It is a creative workshop where ideas, collaboration, and experimentation take shape.


For us, design is not only about aesthetics or technique, but a tool to reflect on the present and imagine more conscious futures.


Officina SMiDi is a collective of aspiring designers born within the course Organization and Management of the Profession taught by Prof. Giulia Reali. It is a creative workshop where ideas, collaboration, and experimentation take shape.


For us, design is not only about aesthetics or technique, but a tool to reflect on the present and imagine more conscious futures.


With Radici- Gesti invisibili, impatti visibili (Roots – Invisible gestures, visible impacts) we designed a creative workshop for primary school children, aiming to introduce them to topics such as climate change and sustainability in a simple and engaging way.


With Radici- Gesti invisibili, impatti visibili (Roots – Invisible gestures, visible impacts) we designed a creative workshop for primary school children, aiming to introduce them to topics such as climate change and sustainability in a simple and engaging way.


With Radici- Gesti invisibili, impatti visibili (Roots – Invisible gestures, visible impacts) we designed a creative workshop for primary school children, aiming to introduce them to topics such as climate change and sustainability in a simple and engaging way.


Through hands-on activities and playful learning, children discover that even small everyday actions – like turning off a light or taking care of a plant – can generate significant change.


The project culminates in a final event involving families, where children become true ambassadors of awareness and responsibility towards the future of our planet.


Through hands-on activities and playful learning, children discover that even small everyday actions – like turning off a light or taking care of a plant – can generate significant change.


The project culminates in a final event involving families, where children become true ambassadors of awareness and responsibility towards t he future of our planet.

Research and analysis

Research and analysis

In this project, we went through several key phases that shaped the development of Roots – Invisible gestures, visible impacts.

During research and analysis, we explored hands-on learning methods and strategies to make complex topics like climate change more accessible, studying similar projects to design inclusive and participatory activities.

The design phase resulted in a four-day program with six workshops: three for children and a final one for families. Each activity combined manual skills, play, and reflection, turning everyday gestures into learning opportunities.

During development, we created educational materials with visual and communicative consistency, using simple and engaging language.

The final event allowed children to become protagonists and ambassadors of sustainable practices, sharing what they had learned with their parents.

In this project, we went through several key phases that shaped the development of Roots – Invisible gestures, visible impacts.

During research and analysis, we explored hands-on learning methods and strategies to make complex topics like climate change more accessible, studying similar projects to design inclusive and participatory activities.

The design phase resulted in a four-day program with six workshops: three for children and a final one for families. Each activity combined manual skills, play, and reflection, turning everyday gestures into learning opportunities.

During development, we created educational materials with visual and communicative consistency, using simple and engaging language.

The final event allowed children to become protagonists and ambassadors of sustainable practices, sharing what they had learned with their parents.

In this project, we went through several key phases that shaped the development of Roots – Invisible gestures, visible impacts.

During research and analysis, we explored hands-on learning methods and strategies to make complex topics like climate change more accessible, studying similar projects to design inclusive and participatory activities.

The design phase resulted in a four-day program with six workshops: three for children and a final one for families. Each activity combined manual skills, play, and reflection, turning everyday gestures into learning opportunities.

During development, we created educational materials with visual and communicative consistency, using simple and engaging language.

The final event allowed children to become protagonists and ambassadors of sustainable practices, sharing what they had learned with their parents.

Identity

Identity

concept, logo, illustrations, font, color palette, TOV

concept, logo, illustrations, font, color palette, TOV

concept, logo, illustrations, font, color palette, TOV

Logo

Logo

Logo

definitive versions

definitive versions

I took on the role of Art Director and Graphic Designer, overseeing the creative direction and visual communication. I was responsible for defining the graphic identity and the overall creative direction, ensuring consistency across concepts, materials, and communication tools.


Alongside me, Daria Verrastro contributed as a Graphic Designer, supporting the visual development and production of materials. Together, we created a clear and recognizable graphic language, capable of enhancing the communicative impact and making the project both accessible and engaging.

I took on the role of Art Director and Graphic Designer, overseeing the creative direction and visual communication. I was responsible for defining the graphic identity and the overall creative direction, ensuring consistency across concepts, materials, and communication tools.


Alongside me, Daria Verrastro contributed as a Graphic Designer, supporting the visual development and production of materials. Together, we created a clear and recognizable graphic language, capable of enhancing the communicative impact and making the project both accessible and engaging.

I took on the role of Art Director and Graphic Designer, overseeing the creative direction and visual communication. I was responsible for defining the graphic identity and the overall creative direction, ensuring consistency across concepts, materials, and communication tools.


Alongside me, Daria Verrastro contributed as a Graphic Designer, supporting the visual development and production of materials. Together, we created a clear and recognizable graphic language, capable of enhancing the communicative impact and making the project both accessible and engaging.

Promotional communication

Promotional communication

brochure, posters, informative depliant and social media

brochure, posters, informative depliant and social media

Officina SMIDI

Officina SMIDI


Instagram profile


Instagram profile


Instagram profile

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

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