service design
ECHI. Radici, cultura, comunità.
2024, ISIA Florence

service design
ECHI. Radici, cultura, comunità.

2024, ISIA Florence

service design
ECHI. Radici, cultura, comunità.
2024, ISIA Florence

The project, developed within the course of Public Utility Communication for Cultural Heritage, explored the historical and cultural heritage of the small Municipality of San Godenzo, delving into key aspects such as the town’s role between the two world wars, ancient crafts, and the artistic treasures of the Abbey of San Gaudenzio.


The project, developed within the course of Public Utility Communication for Cultural Heritage, explored the historical and cultural heritage of the small Municipality of San Godenzo, delving into key aspects

Through interviews with residents, the significance of Dante Alighieri emerged, celebrated with the historical event “Dante Ghibellino.”


The research included an initial phase of data collection through a Google Form distributed to a diverse sample to investigate the reasons why people visit small towns. Field interviews allowed the identification of key insights regarding event participation and issues related to services and seasonality.

such as the town’s role between the two world wars, ancient crafts, and the artistic treasures of the Abbey of San Gaudenzio. Through interviews with residents, the significance of Dante Alighieri emerged, celebrated with the historical event “Dante Ghibellino.”

Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.


The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.

Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.


The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.

The research included an initial phase of data collection through a Google Form distributed to a diverse sample to investigate the reasons why people visit small towns.


Field interviews allowed the identification of key insights regarding event participation and issues related to services and seasonality.


Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.


The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.

HOW MIGHT WE?
design challenge

HOW MIGHT WE?
design challenge

HOW MIGHT WE? design challenge

How can we make the places of historical importance attractive to the inhabitants of the area and how can we introduce them to the great cultural heritage of San Godenzo by actively involving the very young (15-25 years old)?

How can we make the places of historical importance attractive to the inhabitants of the area and how can we introduce them to the great cultural heritage of San Godenzo by actively involving the very young (15-25 years old)?

SERVICE PROPOSITION

SERVICE PROPOSITION

STAKEHOLDERS and PERSONAS

STAKEHOLDERS and PERSONAS

STAKEHOLDERS and PERSONAS

We created a prototype of the whole event in the form of a flow diagram, with stakeholders, a sustainability table, the entire paper and social media section and finally the future developments for this project.

We created a prototype of the whole event in the form of a flow diagram, with stakeholders, a sustainability table, the entire paper and social media section and finally the future developments for this project.

PROTOTYPE

PROTOTYPE

PROTOTYPE

FUTURE DEVELPOMENT

FUTURE DEVELPOMENT

Members of the project: Maria Pia Clienti, Rebecca De Toma, Martina Santini, Martina Milella

Members of the project: Maria Pia Clienti, Rebecca De Toma, Martina Santini, Martina Milella

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

Martina Milella ©2025 | All rights reserved | Privacy-Policy | Manage Cookies

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