portfolio 2026
portfolio 2026
service design
ECHI. Radici, cultura, comunità.
2024, ISIA Florence
service design
ECHI. Radici, cultura, comunità.
2024, ISIA Florence
service design
ECHI. Radici, cultura, comunità.
2024, ISIA Florence
The project, developed within the course of Public Utility Communication for Cultural Heritage, explored the historical and cultural heritage of the small Municipality of San Godenzo, delving into key aspects such as the town’s role between the two world wars, ancient crafts, and the artistic treasures of the Abbey of San Gaudenzio.
The project, developed within the course of Public Utility Communication for Cultural Heritage, explored the historical and cultural heritage of the small Municipality of San Godenzo, delving into key aspects


Through interviews with residents, the significance of Dante Alighieri emerged, celebrated with the historical event “Dante Ghibellino.”
The research included an initial phase of data collection through a Google Form distributed to a diverse sample to investigate the reasons why people visit small towns. Field interviews allowed the identification of key insights regarding event participation and issues related to services and seasonality.
such as the town’s role between the two world wars, ancient crafts, and the artistic treasures of the Abbey of San Gaudenzio. Through interviews with residents, the significance of Dante Alighieri emerged, celebrated with the historical event “Dante Ghibellino.”
Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.
The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.
Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.
The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.
The research included an initial phase of data collection through a Google Form distributed to a diverse sample to investigate the reasons why people visit small towns.
Field interviews allowed the identification of key insights regarding event participation and issues related to services and seasonality.
Key stakeholders were identified, with particular focus on young people and very young individuals, considered a fundamental target for the Service Proposition.
The project then formulated a hybrid How Might We (HMW) question, aiming to make places of historical significance attractive by actively involving local youth, thus promoting participation and the enhancement of local cultural heritage.

HOW MIGHT WE?
design challenge
HOW MIGHT WE?
design challenge
HOW MIGHT WE? design challenge
How can we make the places of historical importance attractive to the inhabitants of the area and how can we introduce them to the great cultural heritage of San Godenzo by actively involving the very young (15-25 years old)?
How can we make the places of historical importance attractive to the inhabitants of the area and how can we introduce them to the great cultural heritage of San Godenzo by actively involving the very young (15-25 years old)?
SERVICE PROPOSITION
SERVICE PROPOSITION

STAKEHOLDERS and PERSONAS
STAKEHOLDERS and PERSONAS
STAKEHOLDERS and PERSONAS
We created a prototype of the whole event in the form of a flow diagram, with stakeholders, a sustainability table, the entire paper and social media section and finally the future developments for this project.
We created a prototype of the whole event in the form of a flow diagram, with stakeholders, a sustainability table, the entire paper and social media section and finally the future developments for this project.
PROTOTYPE
PROTOTYPE
PROTOTYPE

FUTURE DEVELPOMENT
FUTURE DEVELPOMENT






