During my curricular internship at Fuorisede Srl, I worked on a communication project for FRATRES – Italian Blood Donors Association, with the goal of developing an awareness campaign on blood donation targeted at high school students (aged 14–18).

I was involved in every stage of the process:

Brief & Context → definition of the goal: raising awareness among high school students (14–18) about blood donation.

Benchmark Research → analysis of visual and narrative languages in the non-profit and healthcare sector to understand effective ways of communicating with a young audience.

SWOT Analysis → evaluation of FRATRES’ existing communication materials, identifying strengths and weaknesses.

Creative Ideation → development of a project name, logo, and guidelines for the visual identity.

Youth Kit → design of dedicated communication tools (stickers, t-shirts, posters) to make the campaign more relatable to students.

Instagram Challenge → creation of an interactive social media format to spark curiosity and active participation among young people.

Final Presentation → delivery of the project to FRATRES’ communication manager, providing a valuable and professional feedback moment.